Swim England launches Learn to Swim Growth Plan

Swim England has launched a new Learn to Swim Growth Plan to help aquatic providers grow their swimming lesson programmes in a sustainable and measurable way.

The new offer forms part of Swim England’s Business Solutions service. It has been developed in response to a national slowdown in learn to swim growth and aims to help operators increase participation through practical, evidence-based support.

The Learn to Swim Growth Plan builds on Swim England’s Aquatic Latent Demand product. It brings together data, insight, and guidance into one integrated offer.