Zoggs launches ‘Freedom’ Period Swimwear

Swim brand Zoggs is making the pool more accessible for everyone with the launch of its Freedom Period Swimwear collection. By combining its Aquaflow technology with a nationwide rollout in leisure centres, Zoggs is tackling one of the primary reasons women and girls drop out of swimming: the lack of accessible, reliable period protection.

Previously, period-proof swimwear was largely absent from local leisure centres, leaving many swimmers without an immediate solution. By making the Freedom range available in community pools, Zoggs is ensuring that a period never has to be a barrier to exercise, fun, or competitive sport.

The Freedom range is specifically designed to support both adults and juniors aged from 10 to 14. This focus on younger swimmers is vital for keeping girls in the water during their formative years, providing them with a swimsuit that looks and feels just like their usual swimwear while giving them the confidence to swim without interruption.